16th June 2023

Using TikTok as a marketing tool

How to use TikTok to market your business (beginners)

Are you wondering whether TikTok could be a useful tool for marketing your business? Now that it has over 1 billion users worldwide it may be a platform you should consider.

On June 29, Clare Local Enterprise Office will deliver a course intended for beginners to explore how your business can use TikTok for marketing purposes.  Course participants  will learn what type of marketing tool TikTok is, how it compares to Facebook & Instagram, how other businesses are currently using it and how you could go about creating videos for TikTok.


This course, delivered by expert trainer Evan Mangan of The Marketing Crowd, is heavily subsidised at a cost to participants of just €20 . It can be booked at:


Who is this course suitable for?

This beginners TikTok marketing course is suitable for people who have not yet used TikTok for marketing or have recently started and want to understand how it can be used as a marketing tool.

It will be beneficial to start-ups, SMEs and those involved in digital marketing who want to improve their digital marketing skills

  • This is not suitable for Digital marketing trainers/consultants or web designers.


What will be covered:

  • What kind of marketing tool is TikTok?
  • How does it compare to Facebook and Instagram?
  • Getting started – Signing-up for TikTok
  • The difference between a TikTok personal account and a TikTok Pro Account
  • How to setup and brand your profile including pitfalls to avoid
  • How search/discover works
  • How the algorithm works
  • What kind of TikTok videos do businesses create?
  • What type of tools would you need to create good quality videos?
  • How to create TikTok videos
  • An overview of advertising on TikTok

Description of this workshop by the orginator: Click on this link to watch a video which explains how the online course works.


 What you need to participate

A laptop/pc/Mac/tablet is required to take part in the course and your smartphone with the Instagram app downloaded in advance of the course. We recommend that you do not use your phone to join this course as you may wish to use/access the Instagram app during the course.


Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

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