CBA: Best Use of Digital Market/Social Media

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  • Clare Business Excellence Awards 2021

    Best Use of Digital Market/Social Media

    Sponsored by The Clare Echo

    The Clare Echo Logo
  • Entry Criteria

    Digital marketing and social media took centre stage over past year, driven by Covid circumstances. The lockdowns, remote working and other pandemic developments highlighted the importance of having a targeted digital plan and an engaged social media presence across relevant platforms.
    A good digital strategy and execution across platforms including website, Facebook, Instagram, Twitter, Tik Tok allowed business to raise awareness, communicate with customers and stakeholders and most important, continue trading behind closed doors. Businesses with an established digital presence ramped up while those without a meaningful presence invested in or applied for funding to ensure they too could compete.
    If your business made clever use of digital marketing/social media as business building/survival tools over the past year, this is the category for you.
    Judging will be based on written submission and audit of your digital assets.
    • Outline where your business was regarding use digital marketing/social pre-Pandemic? How does that compare to where you are today?
    • Map your progress. Did you apply for/receive funding/training? Did you encourage staff training? Did you apply for an online trading voucher/grant, or other funding sources to help develop a website or stronger digital presence?
    • Did you run an attention-grabbing campaign? If so, tell us about it and please include any supporting stats. Which platforms worked best with your audience?
    • Will digital marketing/social media continue to hold its place in your marketing strategy going forward?
    The judges’ decision will be final, and no correspondence will be entered into before or after judging. Once a company is announced as finalist, it cannot withdraw from the competition.

    Guidelines for Submission

    You should aim to type no more than 1500 words in total. You may attach up to three pieces of supplementary evidence, such as photographs to your submission.

    Deadline & Fee

    Application to be received on or before August 23rd, 2021
    Entry Fee of €50 payable per category. Applicants will be invoiced on receipt of entry.


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