James Potts, CEO, BrightHR reports that job vacancies fell by circa one sixth in 2025, at 17%. The decline was reportedly due to increased reliance on AI, rising business costs, and the threat of tariffs from the United States.
Although some jobs are said to have been lost due to AI, IT recruitment has seen an increase. AI, automation and the cloud transformation are all areas where recruitment and demand for training have increased.
So, with a larger talent pool, how should businesses position themselves as employers of choice? Potts commented, “You could think about the first impression. Up your recruitment game with candidate management tools that’ll impress. The Turbo Talent Navigator from BrightHR is a single hub that helps employers stay on top of applications and speed up the recruitment process. So, candidates have a faster recruitment journey, and you’re on your way to becoming an employer of choice.”
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