Create The Magic was launched in March 2011 in recognition of tough economic times for local businesses and their customers. It is an initiative which has challenged business owners and employees to work together to really listen to their customers and raise the bar on their service offering. It is intended to bring positive energy, pride and success into the community and enable Ennis to be the first out of recession and to be considered the friendliest town in Ireland. The initiative has since broadened to encompass collaborative marketing initiatives to increase local and tourist shopping to sustain and grow Ennis and Co. Clare businesses and employment. An active committee of 10 has been working on this project since its inception with 25 businesses in the pilot programme.
MISSION
To harness the positive energy within the business community to continuously raise the bar on customer service, initiate collaborative marketing initiatives and grow local businesses and employment in Ennis and Co. Clare.
INITIATIVES
Completed To Date
- Enlisted (25) businesses in the 6 month pilot programme representing over 400 employees
- Enlisted a further (8) businesses in the follow-on programme, who employ a further 70 employees
- Held (11) workshops for Business owners, managers and front line staff
- Created CTM Customer Care Charter and presented to pilot businesses
- Developed CTM Customer Care Checklist
- Held CTM Event with Bobby Kerr (Dragon’s Den)
- Workshops and Events highlighted on “Save Ennis Jobs” FB page
Current
- Create The Magic Networking Event on 16th November in Woodstock Hotel, Shanaway Road, Ennis
- Create Website page (connected to Ennis Chamber site) with weekly “Magic Discount Offerings”
Upcoming
- Hold 2-Monthly Networking events (Rotating Host)
- Conduct agreed Mystery Shopping between CTM participants
- External Mystery customer audit for pilot businesses
